Good marketing can mean the difference between a quick sale and a home that lingers on the market. There are a lot of different ways to make a home more appealing, but there are a few that stand out for being particularly easy and effective for most sellers.
Clean the Exterior
First impressions matter. People form opinions quickly, so they tend to be wary of buying a home with an ugly exterior even if the rest of the building is perfect. That means that it is almost always a good idea to trim the yard, remove clutter from the porch, and generally clean up every part of the house that is visible from the outside.
Use Digital Platforms
The Internet is one of the most potent tools for selling a home. All sellers should make a point of using online listings to help people find out about the sale, and consider using social media to get even more attention. Digital listings are also a great place to put a virtual tour, which gives people a chance to take a look at the home without going to the trouble of driving out and looking at it in person. That can make all the difference when a potential buyer is struggling to decide if the house is worth investigating in detail.
Learn the Trends
The real estate market is as prone to trends as any other. Many buyers end up looking for the same set of special features in a home, such as energy efficiency or space for a dog. It can be a good idea to keep an eye on the market to figure out the most popular amenities, and then either emphasize the ones that your home can offer or invest in a home improvement project to add them.
Get an Agent
The easiest way to improve a home’s marketing is to hire a real estate agent to handle the sale. The process is simply to complicated for an individual to get every aspect right without special training. A good agent will be familiar with the local market and understand which aspects of the home are most appealing, so they can target the advertising to make as much of an impact as possible.